Sonoma Raceway has officially entered a new “page” and chapter in its career.

Acclaimed NASCAR executive and sports marketer Jill Gregory has been named the new executive vice president and general manager at Sonoma Raceway, Speedway Motorsports President and Chief Executive Officer Marcus Smith announced on Tuesday.

“Jill Gregory has demonstrated innovative leadership in sports marketing for more than 25 years,” Smith said in a news release. “She brings a background of not only professional accomplishment and familiarity with our company, but as a native of Northern California, she also brings a passion for the region that makes her an exceptional successor to follow Steve Page’s distinguished career. I’m thrilled that Jill is joining us at Speedway Motorsports, and I look forward to seeing all that she and our Sonoma Raceway team will accomplish in the years ahead.”

Gregory will follow Steve Page who announced his retirement last August after nearly three decades at the helm of Sonoma Raceway.

Named by Adweek one of “The Most Powerful Women in Sports” for the past two years, Gregory assumes leadership of the historic 1,600-acre property where she attended her first NASCAR road course race as a teenager.

“Growing up in nearby Modesto, my cousins brought me to NASCAR races at Sonoma when I was in high school,” Gregory said in the release. “I’ve been a true fan of this place for most of my life, and now I’m blessed with a leadership opportunity to return and inspire others to have the same love for the region that I do.”

Gregory is currently the executive vice president and chief marketing and content officer at NASCAR and the managing executive of the company’s Charlotte-based operations. She leads the marketing, media, communications, broadcasting and diversity and inclusion functions for NASCAR, and is responsible for the sanctioning body’s digital platform, including NASCAR.com, the NASCAR Mobile app and fantasy games. Gregory will continue in her current role through January pending transition plans and begin her new position at Sonoma Raceway Feb. 1.

During her tenure at NASCAR, Gregory revamped NASCAR’s marketing, content and fan development strategies to elevate strategic planning and enhance collaboration across the industry. She also launched an effort to refresh and modernize the NASCAR brand, significantly elevated the sport’s diversity and inclusion platform, and was a key leader in NASCAR’s drive to become the first major league sport to return to live competition during the COVID-19 pandemic.

Gregory earned a bachelor’s degree in journalism from California Polytechnic State University in San Luis Obispo and is a member of the Board of Directors for The NASCAR Foundation.

“Starting with the vision of Speedway Motorsports founder Bruton Smith, I’ve always admired the company’s efforts to grow the sport of NASCAR and embrace innovative, new opportunities,” added Gregory. “I look forward to taking that same aggressive approach to further establish Sonoma Raceway as not only a premier destination for NASCAR and NHRA events, but also elevating the historic road course as a year-round tourism and driving-experience attraction.”

Gregory will succeed Page, who had a 29-year tenure at the road course and drag strip, which began in 1991 at then-Sears Point Raceway, spanned two owners and the evolution of the raceway from an underdeveloped facility to a modern professional sports venue and performance automotive center. Page promoted and supervised events with a variety of the top racing series, including NASCAR, NHRA and IndyCar, as well as unique events focused on green transportation and the future of mobility.

“I’ve been thinking about it for a while (retirement) and I floated the idea with my manager in Charlotte and we decided that this is as good of a time as there ever will be,” Page told the Times-Herald in August. “The difficult part will not be seeing everyone on the team every day. I love spending time with the people here and seeing the personnel in action, but the interaction has been lacking lately due to COVID-19.”